Salvalco


The challenge:
Salvalco approached us with an exciting proposition to help them launch their highly innovative Eco-Valve to the global aerosol industry. Truly ‘game changing’ technology, and powered by harmless gases, Eco-Valve is a versatile and environmentally friendly aerosol solution, that can be used in over 85% of aerosol applications.

To achieve their goals and generate interest, Salvalco wanted to create a compelling brand and clear messaging to convey the benefits of the valve to the market.

The solution:
We worked with Salvalco delivering a number of workshops to really understand their brand, market, customer base and goals. Once we had a thorough understanding of their ambition, we were then able to create a robust marketing and brand strategy, bringing to life Salvalco’s heart, voice and personality across every touchpoint.

“The team got under the skin of our business and have really helped drive our growth ambition. They were quick to understand the challenges and helped build a comprehensive brand and marketing strategy in only 3 months - not easy! We couldn’t have done it without their supportive and proactive approach”

Peter ShawManaging Director, Salvalco

The outcome:
Having worked with Salvalco now for the last 2 years, it’s been incredibly rewarding to see how much the Transform programme has supported their aspirations, resulting in a strong brand identity and helping them secure investment from a number of key partners.

Through simple messaging and clear positioning, the complexity and functionality of the technology has been effectively conveyed. As well as securing investment, the business has successfully positioned themselves as the founders of tomorrow’s aerosol technology today, generating new enquiries and orders from several leading brands across the industry.

We delivered:
+ Brand and marketing strategy
+ Content and social media strategy
+ Brand design
+ Tone of voice creation/brand straplines
+ Photography/art direction

 

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