THS are providers of high quality compliance and quality assurance services for the domestic energy efficiency sector. Looking to diversify, grow and extend their services into new markets, THS felt their brand no longer matched their aspirations and who they were as a leading business in their field. Because of this, a new brand direction was needed to help them keep pace with their ambitions and to reposition both their new and existing services.
We worked closely with THS delivering a brand workshop that allowed us to really get under the skin of the business and understand their challenges, key services, markets and who they were as a brand. Including a thorough audit of THS’s main competitors, we were then able to create key messaging, a tone of voice and a new brand identity fully aligned to the businesses long term plans. This was then storyboarded and presented back to the client.
”“Nina and Sarah are experts in their field, they guide you through the brand transformation programme which is enjoyable, fun and demanding at the same time. We really enjoyed the process as it gets right into exploring what is at the heart of your own business.”Adrian HullManaging Director, THS Ltd
The result is a complete brand refresh that repositions THS as a leading compliance and quality assurance provider in the UK. The strong brand identity, clear messaging and content conveys who they are in an authentic and compelling way, helping reposition the business into the quality assurance market whilst supporting their long-term business goals and current recruitment drive.
+ Brand and marketing strategy
+ Content and social media strategy
+ Brand design
+ Tone of voice creation/brand straplines
+ Photography/art direction