Rowen Homes

Rowen Homes is a luxury interiors brand, curating stunning homeware collections in the neutral glam aesthetic. Led by Forbes under 30 entrepreneur, Alice Rowen Hall, the business has ambitious plans for rapid growth and as such required a new brand foundation, content strategy and PR plan to help them achieve their aspirations.

The Process

We worked with Rowen Homes to deliver a series of brand and marketing workshops to really understand the objectives of the business. This enabled us to gain clarity on what their real magic was as a brand so we could implement that across all their creative, develop their tone of voice and compile a robust content strategy. We also created a staff brand book to help with the onboarding of all existing and new employees.

“We have loved working with Sarah and Nina from the Transform team. They are genuinely some of the most positive, enthusiastic people I have ever worked with and their work is stunning. To have a team that listened to our story and carved it into something totally magical has been wonderful. We are now armed for big growth!”

Alice HallCo Founder, Rowen

The outcome

In the short time we have worked with Rowen Homes it has been incredible to see how the new brand and content strategy has supported their goals and most importantly the bottom line. We are now working with the team on an ongoing basis to assist with brand and content delivery.


+ Brand strategy
+ Branding
+ Tone of voice creation
+ Photography and art direction
+ Website design
+ Brochure design
+ Content and PR