Original Investments had a bold vision. To create a new premium student accommodation brand designed to feel aspirational, design led and genuinely next level.
As the business prepared to launch its first development on Olive Street, Sunderland there was an opportunity to build a brand that reflected the quality, ambition and attention to detail behind the project itself. From the interior designed studio apartments, first class facilities, 24 hour security and central location, everything about the development was created to raise the bar for student living.
The ambition being to create a brand that students would genuinely aspire to be part of while building strong foundations for future growth across the UK.
OUR APPROACH
Through our Transform Max package, we worked closely with Kyle and the team to shape the strategy, positioning and creative direction behind Original Student Living.
Together, we created a brand designed to connect with a new generation of students looking for more than just a place to stay. The positioning focused on confidence, comfort, lifestyle and experience, helping Original Student Living stand apart within a crowded market.
From brand strategy and messaging through to visual identity, launch communications creative assets and strong social media strategy every touchpoint was carefully crafted to create a premium and highly distinctive feel.
The development itself became a huge part of the storytelling. Interior designed studio apartments, thoughtfully curated spaces, including an onsite gym and premium finishes helped position Original Student Living as a more elevated and aspirational way to live as a student.
Alongside the brand development, we also supported the launch of the Sunderland site with PR and marketing campaign activity to generate excitement ahead of the first residents arriving.
”“The Transform Max package has been invaluable, giving us brilliant strategic and creative direction to build a high impact premium student accommodation brand, Original Student Living, that will grow as we do.”
Kyle FowlerManaging Director, Original Student Living
THE OUTCOME
Original Student Living launched with a confident new identity that feels fresh, ambitious and built for the future and is already securing bookings.
We’ve absolutely loved being part of the journey so far and cannot wait to see what comes next for the team.
“The Transform Max package has been invaluable, giving us brilliant strategic and creative direction to build a high impact premium student accommodation brand, Original Student Living, that will grow as we do.”
Kyle Fowler, Managing Director, Original Student Living
WE DELIVERED
+ Brand strategy
+ Brand creation
+ Tone of voice creation
+ Website design, development & copywriting
+ Brand toolkit
+ Marketing strategy & implementation
+ Ongoing social media, PR and brand implementation