FIBRE COMPARE

Fibre Compare is a national broadband comparison website, helping customers find the best deals with ease. The company approached the Transform team to review their brand identity, with a vision of reaching wider audiences and becoming the ‘go to’ comparison site in the UK. To achieve this, a more compelling and better aligned identity was needed. As well as a brand that was able to ‘cut through’ the noise of a crowded broadband market.

The Transform team worked with Fibre Compare to fully understand their business goals, USPs, brand personality and voice through a bespoke discovery workshop. Their ethos being defined as an easy-to-use, broadband comparison site. Offering customers unrivalled choice, and access to the very best deals. Every time.

To harness the essence of the brand, creative routes and headlines were created including the strapline See. Switch. Save. The development of a quirky character Eye-Fi was also introduced and playfully brought to life with animation and creative copy ‘Ask Eye-Fi about Wi-Fi’  

After sign-off on the final brand identity, the Transform team set to work to deliver a range of design and artwork requirements including website visuals, media packs, Facebook, Google adverts and creative copywriting to really bring Eye-Fi to life.

“We are absolutely delighted with the outcome of our Transform rebrand, with hundreds of customer sales already been made under Eye-Fi’s glance. Feedback from broadband providers has also been overwhelmingly positive and the uptake of our branded adverts has been very strong too.

The site and brand are absolutely cracking, and I am personally grateful to everyone who helped bring this together.

A big, big thank you from the team at Fibre Compare!”

+ Brand strategy
+ Branding
+ Campaign development
+ Tone of voice creation
+ Website design
+ Brochure design
+ Copywriting