Drayton Partners approached us as they recognised they had outgrown their brand. As a successful executive search firm, they were providing a high level of service yet their brand wasn’t reflecting this, and the quality of their marketing materials wasn’t providing the right perception when approaching global companies.
What We Delivered
We worked with Drayton Partners through a series of workshops to really understand the brand, business, customers and their ambitions for growth. Once we had a thorough understanding we developed the brands heart voice and personality across every touchpoint, ensuring it communicated effectively to their key audiences and provided that level of perception that was required to take their business to the next level.
”The rigorous process has helped ensure major global businesses have been hugely impressed by our marketing collateral; referencing this as a key reason they wanted to work with us.Ian PickettFounding Partner, Drayton Partners
We have worked with Drayton Partners for a number of years and the success of the rebrand has been incredibly rewarding to see how it has transformed their business. The brand is positioned correctly, reflecting the professionalism and their smarter approach to executive recruitment. The rebrand gave them confidence to approach the global companies they aspired to work with and have seen very positive results.
+ Tone of voice creation
+ Photography and art direction
+ Website design
+ Brochure design
+ Marketing collateral design
+ Branding of office interior