Funky Chunky Furniture


The challenge:
Funky Chunky Furniture are manufacturers of handcrafted, real wood shelves and furniture. With ambitious plans to scale and achieve year on year double digit growth, the business felt that their existing brand was no longer keeping pace with their aspirations.  With the core of their sales in shelving, they also wanted to diversify and reposition themselves to sell more of their standard furniture range.

The solution:
To achieve this we delivered a number of workshops encompassing marketing and brand, that we used to explore Funky Chunky Furniture’s key goals, customer base, markets and product range. This allowed us to really get to the heart of who Funky Chunky were as a business, their vision, aspirations and importantly their brand identity.

A key question was also raised around whether or not the existing brand name ‘Funky Chunky Furniture’ should be kept. Something that was carefully addressed through independent unbiased customer research. And thankfully, much to the MD’s delight the name was retained!

As part of the Transform process, we also delivered a full marketing, communications and social media strategy as well as developing the website, their visual identity whilst encompassing the essence of the brand “Real furniture, made by real people, for real living”  

“I can highly recommend the Transform programme,
it’s a game changer”

Kevin JohnstonManaging Director, Funky Chunky Furniture

The outcome:
Since embarking on the programme Funky Chunky feel their brand is a now clear reflection of their  core business giving them the confidence to reach their ambitions.

And reach them they certainly have…

Following Transform, the business has experienced record sales growth, doubling turnover and expanding their team with the recruitment of a number of key positions. See recent article here

They have also successfully diversified to reposition the business from sales of shelves to their full furniture range.

 

We delivered:
+ Brand and marketing strategy
+ Content and social media strategy
+ Brand design
+ Tone of voice creation/brand straplines
+ Photography/art direction

 

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