We have a few tools in our brand strategy tool box and one of the best (and most fun) is establishing your brand archetype!
Officially there are 12 archetypes: Creator, Ruler, Caregiver, Everyman, Jester, Magician, Outlaw, Explorer, Sage, Innocent, Hero and Lover – and knowing yours can be really helpful when developing your brand strategy, personality and tone of voice.
Occasionally Nina and I will break the rules and create a unique archetype for the organisations we work with during the TRANSFORM programme. We’ve had a Sherpa, Fairy Godmother, Butler and even Yoda!
Discovering your brand archetype also acts as great inspiration when building meaningful communication with your customers ie. if you are a ‘butler’ how would you sign off your emails? Or, if you’re a ‘fairy godmother’ what emoji’s should you use ✨ …you get the gist.
So, what’s your brand archetype? And if you had to pick a character who, or what would it be?
I’m off to have a glass of fizz with Yoda!
